Behavior Change Communication and Social Mobilisation Guidelines

This guide was produced by Tuberculosis (TB) South Africa in March 2007 to build the capacity of managers to strengthen district- and facility-level programmes to plan and implement effective TB/HIV social mobilisation strategies. It is intended to be a practical and user-friendly resource to assist those wishing to plan and implement appropriate and effectively managed social mobilisation processes in their communities, focusing on information about how to plan, implement, and evaluate a social mobilisation process to reach communities affected by TB. The guide is structured in the same order as a planning framework. This process includes establishing goals and objectives, conducting a situation analysis including a stakeholder analysis, establishing partnerships, developing a budgeted plan of activities, mobilising resources for the plan, and monitoring and evaluating the plan.
The guide consists of the following chapters:

• Chapter One: introduces the guide and describes for whom and how it could be used to guide the reader to plan, implement, and evaluate a social mobilisation process.
• Chapter Two: provides basic facts about TB, background information regarding the prevalence of TB locally and worldwide (making the link to the HIV/AIDS epidemic), and an outline of the international and national efforts to address TB.
• Chapter Three: introduces the reader to the concept, principles, and goals of social mobilisation in the context of TB.
• Chapter Four: provides information on how to establish successful community partnerships so as to build support to address TB at the local level.
• Chapter Five: gives guidance on coordination of community workers and defines the roles and responsibilities of community workers providing TB services. It goes on to provide information on how to maximise the benefits of having such people in place to provide quality TB services.
• Chapter Six: focuses on different TB and TB/HIV messages that could be shared with the community.
• Chapter Seven: focuses on ways that information about TB can be communicated to communities, from one-to-one education to mass communication campaigns.
• Chapter Eight: looks at advocacy as an important tool to ensure that change is effected to address TB. Tips on how to implement an advocacy campaign are shared.
• Chapter Nine: focuses on resource mobilisation to ensure that sufficient financial and human resources are in place to ensure the success of a comprehensive TB programme for the community.
• Chapter Ten: provides a case study to show how chapters 7, 8, and 9 are all linked to ensure a successful programme outcome.
• Chapter Eleven: provides key information on monitoring and evaluating (M&E) the success of a social mobilisation process. It does not provide in-depth information on M&E but, rather, looks at key indicators and tools to measure success.
• Chapter Twelve: highlights the importance of operational research in improving TB care in communities towards improved programme outcomes.
• Chapter Thirteen: provides the reader with potential resources to assist them in their work.