Social Change
Social change action with informed and engaged societies
Social Change
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Empowerment around FGM - 69% Talked to Family vs. 12% in Control

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Strategy researched
 
Community-based interventions empowering participants along with others in their networks
 
Impact achieved
 
 
Countries of study
 
Mali, Nepal, Nigeria
 
Research methodology
 
3-phase blind control single blind cluster trial
 
Journal
 
Prevention Science; 2019
 
Journal paper title and link
 
Changing Social Norms: the Importance of "Organized Diffusion" for Scaling Up Community Health Promotion and Women Empowerment Interventions
 
Excerpt from Abstract
 
"...provide quantitative evidence from three case studies—Community Empowerment Program in Mali, Change Starts at Home in Nepal, and Voices for Change in Nigeria—showing that participants in community-based interventions can be effectively empowered to share their new knowledge and understandings systematically with others in their networks, eventually facilitating social norms change."
 
Summary at this link