Social change action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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WOMEN'S NETWORKS and GROUPS - Policy, Strategy, and Investment Argument 1 from the Direct Impact Evidence

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The impact of women's groups on some core, priority issues - e.g., maternal mortality and violence - is clear from the data.



This finding suggests that a vitally important social change, community engagement, and behaviour change strategy for long-term impact on those core priorities is the establishment and support of women's groups where the leadership, facilitation, agenda-setting, and action decisions come from women themselves. That strategy needs investment.

Example Data

StrategyImpact

Community Women's Groups

Neonatal Mortality down 22%

Women's Groups

Maternal Mortality down 74%

Participatory Women's Groups

Neonatal Mortality down 32%
Community Action and Women's GroupsOdds of Minimum Dietary Diversity up 39%

Empowerment around FGM

69% Talked to Family vs. 12% in Control



Policy Implication: That development organisations adopt policies that support the identification, creation, and support of women's groups where the leadership, facilitation, agenda-setting, and action decisions come from the women themselves in those groups.



Strategy Implication: That development organisations implement strategies that focus staff time and institutional resources and capacities on creating the space for women’s groups to emerge in all contexts relevant to their priorities and on providing support for those groups to grow and flourish.



Investment Argument Implication: That the compelling evidence demonstrating the direct impact of women’s groups across some core, high-priority development issues - for example, neonatal mortality down 22% and 32% in 2 published research studies - are advocated to funding organisations as further input to their data-driven investment decision-making.

 

Links to other strategic and investment Implications

INTRODUCTION: Policy, Strategy, and Investment Implications - SBC Direct Impact Evidence

VOICE, CONVERSATION, DIALOGUE - Policy, Strategy, and Investment Implication 2 from the Direct Impact Evidence

PARTICIPATORY ACTION - Policy, Strategy, and Investment Implication 3 from the Direct Impact Evidence

DIGITAL NETWORKS - Policy, Strategy, and Investment Implication 4 from the Direct Impact Evidence

STRUCTURAL CHANGE FOCUS - Policy, Strategy, and Investment Implication 5 from the Direct Impact Evidence

OVERVIEW AND GAPS - Policy, Strategy, and Investment Implications - SBC Direct Impact Evidence

... and this specific look at the implications for action on a 2 key child protection concerns. 

Female Genital Mutilation and Child Marriage: Impact Data with Action Implications