Social Change
Social change action with informed and engaged societies
Social Change
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Mobile Phone Networks - Assisted Deliveries Increase of 60% vs. 47%

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Strategy researched
 
The association between a mobile phone intervention and skilled delivery attendance in a resource-limited setting
 
Country of study
 
Zanzibar, Tanzania
 
Research methodology
 
Pragmatic RCT
 
Journal
 
BJOG: An International Journal of Obstetrics & Gynaecology; 2012
 
Journal paper title and link
 
Mobile phones as a health communication tool to improve skilled attendance at delivery in Zanzibar: a cluster-randomised controlled trial
 
Excerpt from Abstract
 
"The mobile phone intervention was associated with an increase in skilled delivery attendance: 60% of the women in the intervention group versus 47% in the control group delivered with skilled attendance. The intervention produced a significant increase in skilled delivery attendance amongst urban women (odds ratio, 5.73; 95% confidence interval, 1.51–21.81), but did not reach rural women."
 
Abstract at this link