Empowering African Communities: A New Paradigm For Journalism

Abstract

Small countries linked together by a rich heritage characterize Sub-Saharan Africa. International media coverage of these countries over the last 20 years highlights the growing pains and struggles these nations have experienced (and continue to experience) as they developed from colonies to become independent self-governing nations in the world order. Within countries like Swaziland, Namibia, South Africa, Zambia, Lesotho, Malawi, and Zimbabwe citizens are struggling to create connections with one another and to resolve local, national, and international issues. They struggle to create community.

The mass media have indeed made our planet McLuhan’s “global village.” The media have a significant role to play in each of our lives. They are the conduits that improve social interaction, help develop citizens, and promote civic engagement in identifying and solving local, national and international concerns. Yet, in Sub-Saharan Africa, the change is glacial. New efforts in transforming the citizenry are seen in the growth of community-based media. Yet, these new mechanisms for change are not enough without a paradigm shift in the practice of journalism.

This paper highlights weaknesses in the delivery system of community media as a means of empowerment and development. It proposes a change in the process of journalism that when applied properly in the community setting will change the media landscape of Sub-Saharan Africa and create real possibilities for increased citizen empowerment and social interaction to help transform lives and communities.

To request the full 54 page document please e-mail Robert Moore moorerc@etown.edu