Proceedings of the EE 2000 Conference for Social Change

This report presents Proceedings of the Entertainment-Education (EE) 2000 Conference for Social Change at Arnhem and Amsterdam, The Netherlands The EE 2000 event consisted of 4 days with plenary keynote conversations, roundtable sessions, special panels, field visits, and experience workshops.

It has reports on every session of the conference, as well as on the excursions and other happenings. The reports are based on the daily magazine articles that wereproduced and distributed at the conference and placed on the conference Web site. The Web site provided an extra group of more than 100 participants from 22 countries nearly real-time access to the conference via the conference reports and discussion forums.

It had participants from 28 countries from all disciplines that are involved with EE, including social venture entrepreneurs.The aim of the conference was to create an informal yet stimulating atmosphere in which participants would feel free to share their own professional experiences and challenges and to exchange the "do's and don'ts" of EE practice, science, and policy.

Table of contents

Introduction

Acknowledgments

The Naked Truth, a Dead Rabbit, and Viagra Stories and Music at Opening Night

From The Archers to Big Brother Keynote Conversation: "Entertainment Worldwide"

Cinderella Goes Intercultural Roundtable Session: "Western and Non-Western Settings"

Stakeholders and Collaborating Partners Roundtable Session: "Entertainment Media Production"

Folk Media Versus Fake Media Roundtable Session: "Folk Media"

Monkey See, Monkey Do Research Panel: "Challenges in Entertainment-Education Theory"

The Power of Personal Stories Special Workshop: "The Healing Art of Storytelling"

The Making of Yellow Card An Experience Workshop

"Elvis Costello is Not a Pizza" The Entertainment Panel

"Think Big, Start Small, Act Now" Keynote Conversation: "Strategic Partnerships"

Looking for Hidden Agendas Roundtable Session: "Media Advocacy and Media Partnerships"

May I Have This Dance? Roundtable Session: "Entertainers and Educators"

Can the Ends Justify the Means? Roundtable Session: "Campaign Orchestration"

Go Where the Action Is! The Amsterdam Excursion: Historical Amsterdam and the Red Light District

Creating a Road Map for the Future Keynote Conversation: "Resolving EE Dilemmas"

Does Green Always Mean Go? Roundtable Session: "Sender and Receiver Issues"

Should You Americanize to Survive? Roundtable Session: "Media and Ethics"

Game, Set, Match: Sports Can Sell Social Messages Special Panel: "Entertainment-Education and Sports"

EE Works, But How? Research Panel: "Strategic Design and Impact Evaluation"

Designing a Global Project in 90 Minutes Special Workshop: "Interactive Media and Virtual Communities"

A Target Group Designs EE Experience Workshop: "The Making of De Straat is Van Ons" (The Street is Ours)

Money Matters Speical Panel: "Money Meets Ideas"

We Have Come a Long Way...But an Exciting Future Lies Ahead Keynote Conversation: "The Future of Entertainment-Education"

Reaching Consensus in Record Time Declaration Debate: Participants Commit to the Future of EE

A Taste of Holland EE Visit to the Dutch National Heritage Museum

Team Spirit Has Its Rewards Gala Night: Recognitions and Music

Declaration

Participants

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