Advocacy, Communication and Social Mobilization for TB Control: A Guide to Developing Knowledge, Attitude and Practice Surveys

From the Introduction: "This guide is designed for tuberculosis (TB) programme managers and staff who intend to conduct advocacy, communication and social mobilization (ACSM) activities as part of their broader TB control strategy. The guide may also be a helpful tool for consultants hired to assist country programmes in conducting ACSM work. The guide was developed as a tool to help systematize countries’ approaches to collecting and using data on knowledge, attitudes and practices (KAP) as an evidence base for planning, refining and evaluating ACSM work. This resource is intended to serve not asa definitive work, but as a practical toolkit that offers a theoretical framework, practical suggestions, and a menu of useful resources and tools."

"This guide presents practical guidance for conducting a KAP survey for TB programmes by following a six-step process:

Step 1: Define the survey objectives - contains information about how to access existing information, determine the purpose of the survey and main areas of enquiry, and identify the survey population and sampling plan.

Step 2: Develop the survey protocol - outlines elements to include in the survey protocol and suggestions to help identify the key research questions. Determining whether the survey needs ethical review is critical to this step, as well as creating a work plan and budget.

Step 3: Design the survey questionnaire - propose important steps for developing, pre-testing and finalizing the questionnaire, and for making a data analysis plan.

Step 4: Implement the KAP survey - includes considerations for choosing survey dates, recruiting and training survey supervisors and interviewers, and managing survey implementation.

Step 5: Analyse the data - consists of entering and checking the quality of the survey data, and implementing the data analysis plan created in Step 3.

Step 6: Use the data - highlights ideas on how to translate the survey findings into action, elements to include in the study report, and how to disseminate the survey findings."

It also includes: Supplementary research activities; Conclusion; Bibliography; Further reading; Annex A: Cough to Cure Pathway; Annex B: Sample KAP survey workplan; Annex C: Sample ACSM KAP survey questionnaire; Annex D: Menu of sample ACSM KAP survey questions.