Social change action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Empowerment Guide

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The purpose of this guide, published by MS ActionAid Denmark, is to give inspiration, new ideas and examples of how to initiate political empowerment of poor and marginalised people. It asks questions such as: Who are the local actors? Who are marginalised and what skills and socio-political background do they have? How can marginalised people, who may be reluctant to influence decision-making or demand rights, be stimulated to mobilise themselves, and what are the available local channels and means to do so? Who among the local population have the skills, personality and courage to be drivers of change in the political empowerment process such as in mobilisation and organisation of groups? Through this type of questioning, the guide seeks to:
  • raise conscious reflection and improve the ability to raise critical questions;
  • improve the analytical skills, specifically related to political power issues;
  • make linkages between local, national, regional and international levels;
  • encourage a context-specific approach and methodological flexibility; and
  • give examples of different tools and methods
The Empowerment Guide is based on some key principals of MS ActionAid Denmark (MS AA), namely, a rights-based approach to poverty eradication, and the connection between poverty and human rights. At the heart of their rights-based approach is a focus on holding governments and duty bearers accountable for the fulfilment of human rights. MS AA also ascertains that political empowerment is a process in which marginalised people move from being passive to active citizens, aware of their rights and obligations and able to enact them. As such, the resource is relevant for anyone working on political empowerment processes, including members of community-based organisations, non-governmental organisations (NGOs), and international agencies.

The handbook is divided into two sections. The first describes the five elements of political empowerment (mobilising, raising awareness, furthering participation, strengthening organising, and taking action) including a discussion about possible barriers to these. Section two is a toolkit that includes: tools for mobilisation and setting up groups/CBOs as well as leadership and management tools. In these sections, the Empowerment Guideline explores what political empowerment (PE) is and suggests different activities to facilitate it, but do not provide a step-by-step formula for PE work. The authors instead suggest that the groups who are in the process of politically empowering themselves should decide what is important and relevant for their own empowerment. Case studies from Zimbabwe, Kenya, Uganda and Mozambique provide examples of how this has worked by sharing individual stories, group experiences, and programme initiatives arising from political empowerment change processes.

MS ActionAid-Denmark recommends pairing the Guide with its companion publication called the Accountability Sourcebook, which provides the reader with an analytical framework for understanding accountability relationships between the state and its citizens, and an action focus on how NGOs and Civil Society Organisations (CSOs) can hold state institutions, service providers and duty bearers to account using an evidence-based approach which incorporates a range of tools and methods.
Publication Date
Languages

English

Number of Pages

110

Source

ActionAid website on December 21 2011.