Social change action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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The Images in Social Change Network (Jandarshan) - Europe and India

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In 2001, the Images in Social Change Network, known in India as Jandarshan, or the People's Vision, completed a project whose broad purpose was to develop the use of video as a means of exploring and communicating experiences of social change. Now continuing on a more informal basis, the network that this project helped develop consists of organisations working in educational media, community media, and visual anthropology. These organisations work to explore the social impact of industrialisation and the use of new audio visual technology to enable those directly affected to articulate their experiences.
Communication Strategies
In early 1999 Jandarshan/ISCN embarked on a 3-year project in Europe and India designed to encourage effective use of audio visual media in research, education, and public debate about social change. Their main activities were in information and training. Specifically, an internet information service was designed to help producers and users of community/educational media, campaigners, researchers, development workers, and others engaged with issues of social change. Second, an experimental access training programme in low budget digital video production was conducted in an industrial area in the Chattisgarh region of Madhya Pradesh. This training was provided free of charge to 12 young people who would not otherwise have had the financial resources or academic qualifications to enter media training. Trainees were drawn from a variety of backgrounds, and while training, began to document the impact of industrialisation in the region. The field of the project, loosely defined, was visual representations (primarily on film and video) of industrialisation in India and Europe.
Development Issues
Education, Technology, Economic Development.
Key Points
The aim of this project was to centralise and make available information and material that was scattered and hard to access. The only reasonably common representations of industrial life were derived from public relations or instructional films, which nearly always featured plant and processes rather than people.

In 2000, a Jandarshan trainee film was screened at the British Royal Anthropological Institute Ethnographic Film Festival. In October, 2001, one of the project partners, the Institute of Scientific Film (IWF) hosted an end-of-project event called Factories and Fields in Göttingen, Germany. Most of the films made by the trainees were screened there, along with a number of other films that IWF, on behalf of the Network, is acquiring for distribution. A selection of these films was shown at two special screenings called 'Steel Stories' at the Sheffield International Documentary Film Festival. The screenings generated lively discussion among an audience of about 100. In December, 2001, the trainees all graduated successfully and received their diplomas at a ceremony in Raipur Town Hall.

The training aspect of this programme was designed with the hope that it might evolve into a local organisation that employed former trainees and continued some of the project activities. This goal has been realised in the formation of the Jandarshan Chhattisgarh Media Centre, which is staffed by former trainees.Click here to access a description of the Media Centre programme.
Partners

The Deshbundu in India, Marker Ltd in UK, IWF in Germany, Sheffield Independent Film and Television (SHIFT) in UK, Jandarshan in India. The project was co-funded by the European Commission under the EU-India Economic Cross Cultural Programme.

Sources

ISCN site; and the Jandarshan Newsletter.