Social change action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Empowering Local Radios with ICTs

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Running from 2012 to 2014, the Empowering Local Radio with ICTs project is working to build the capacity of 32 local radios in 7 African countries, with the overall goal of strengthening free, independent, and pluralistic media, as well as encouraging civic participation and gender-responsive communication for sustainable development. The project is helping local radios to improve the quality of broadcasts by building information, communication, and technology (ICT) skills, increasing the range of local news coverage, and improving gender equality and financial sustainability. The project is led by the United Nations Education, Science and Cultural Organisation (UNESCO), with the support of the Swedish International Development Cooperation Agency (SIDA),in collaboration with local radios in the Democratic Republic of the Congo, Tanzania, Kenya, Lesotho, Namibia, South Africa, and Zambia.

Communication Strategies

The project is working to improve the lives of the economically poor, especially women and girls, through encouraging public debate on issues of local public concern. At the outset of the project organisers realised it was necessary to understand and be deeply involved with the radio stations' way of operating and community, to better understand each. Some stations are urban while others are rural, some are very familiar with social media, while others struggle with electricity. Because of such variety, the first stage of the project was to carry out research about the community and the local radio stations, getting information about community listening habits, as well as input on issues of local public concern in areas of health, agriculture, and one other relevant area for the community. For each radio station, UNESCO surveyed the programming quality, gender equality, ICT literacy, financial management capacity, and existence of correspondent networks.

Based on the findings, the project is working to increase knowledge among radio staff about ICTs for improved programming, editorial work, communication and interaction, broadcasting and delivery, financial planning, and management. This is done through various workshops which cover how to use the internet, management of daily contacts, mobile-friendly content production and use of related broadcasting software, as well as use of ICTs in radio programming and diffusion. Other training focuses on such topics as radio formats and gender, humanitarian assistance, and disaster relief information. There will also be a national forum of all sponsored radios on ICTs and sustainability.

As part of the project, a radio correspondents' network will be created or strengthened, providing radio stations with greater plurality of sources and diversity of local news. Radio staff will manage the correspondents' networks, who will also be trained in both journalism and use of ICTS and mobiles for interviewing and reporting.

A series of Open Educational Resources are being produced from the trainings, aiming to broadly share knowledge about local radio. These resources will be available to copy, share, translate and adapt, and are intended as a collaborative way to turn local radios into social service providers. Another component of the project is an emphasis on accessing national and regional expertise for the project implementation in all activities: research, workshops, surveys, monitoring, etc. Professionals and organisations involved are closely accompanied by our staff, assessing the activities to enhance the outcomes.

In accordance with UNESCO work, another project focus is to give priority to Free and Open Source Software (FOSS) when choosing Information and Communication Technologies (ICTs) for local radios. Besides being no-cost, such software is developed to best satisfy the needs of the users, since it is developed by the users themselves.

The project website includes analysis of and links to open source technology, information about the participating radio stations, and news about ongoing training .

The project is also running MyLocalRadio.org, which is an online community of practice for people wanting to freely collaborate, share knowledge and build local radio together. It is available in English and French languages and has also a mobile version designed for improved usability, also aiming at feature phones.


Click here for more information from the project website.

Development Issues

Media pluralism, Local Governance, Gender

Partners

United Nations Education, Science and Cultural Organisation (UNESCO), Swedish International Development Cooperation Agency (SIDA), and local radio stations in each country.

Sources

UNESCO website September 14 2013.